This project was specifically focused on the complete expansion of the website, improvement of navigation, and diversification in content quality, as well as the need to introduce access to color catalogs containing all lines, tones, and characteristics. After extensive testing, we were able to develop a dynamic and functional color palette that presents all the catalogs organized according to the lines defined by the company and already available in the digital PDF catalogs, which are also downloadable from the new site.

• Complete content expansion of the website, with more information and better organization of pages and layout.
• Addition of a blog featuring tips and news related to the residential and commercial painting industry.
• Organization, clarity, and presentation of explanatory tutorial videos about the various products offered by the company.
• Design of an on-site catalog with dynamic content, greater color accuracy, and comprehensive information showcasing the whole catalogue.
• Responsive design with microinteractions and the use of design trends that bring modernity to the website’s content.

It was clear that there was a need to adapt to the paint market in terms of quality, format, and website content, resulting in a new look and a successful redesign with the most modern layout organization and responsive development. The current phase of this project can be accessed in its full desktop version at https://pincelartemp.framer.website/