With over 45 years in the market, Ibratin is a leader in the textured coatings sector and has a functional and active website. All images are the property of the brand and/or were sourced from Unsplash.com.

• Projects and goals included the improvements in the website’s usability and visual characteristics, I decided to redesign the homepage and its responsive mobile version by compiling repeated information, simplifying navigation, and redesigning the layout to meet current standards, with smooth animations and intuitive hover and click actions.
• Research and inspiration from websites of other companies in the same sector served as inspiration for this redesign, including Suvinil, Coral, Sherwin-Williams, PPG, and Tintas Pincelar.
• Standardized typography, using hierarchy only through size and weight to avoid confusion due to the amount of information on screen.
• Use of the brand’s institutional colors to ensure effective branding.
• New loading transitions and buttons, along with more intuitive clickable areas, plus standardized spacing and margins. Clear navigation is emphasized to provide users with a pleasant and efficient browsing experience.

The prototype of this project, with all its functionalities and responsiveness, is available for viewing and remix at: https://ibratin-redesign-roan.framer.website